Why London’s Eid Cake Scene is Thriving – And Who’s Leading the Way
The Rise of Eid Cakes in London
London’s food culture is nothing if not diverse—and during Ramadan and Eid, the city transforms into a vibrant hub of celebration and flavour. With over 3.9 million Muslims in the UK (ONS data, 2024), the demand for high-quality, halal-friendly desserts has skyrocketed in the past few years. Eid cakes, in particular, have gone from simple buttercream sponges to luxury-tier, three-tier masterpieces—celebratory works of art that are as Instagrammable as they are delicious.
This growing niche has given rise to an entirely new category of bakeries. We're not talking supermarket cupcakes with a “Happy Eid” tag slapped on—we're talking full-blown cake artistry: gold-leaf details, hand-painted Islamic calligraphy, Quranic ayahs rendered in edible print, and flavours that blend Eastern spices with Western pâtisserie techniques.
So, what’s behind this massive rise in demand?
Why Are More British Muslims Ordering Eid Cakes?
Here’s what’s changed over the past few years:
1. Shift Towards Customised Celebration
British Muslims, especially millennials and Gen Z families, are looking to personalise their Eid celebrations. They want cakes that reflect their faith, heritage, and aesthetics—not generic vanilla tiers. This means more cake orders, earlier bookings, and unique design requests.
2. Social Media’s Influence
Instagram and TikTok have had a massive role in this. Families share their iftar spreads and Eid tables online, and cakes are the centrepiece. Eid 2024 saw a 47% spike in Eid cake hashtags across the UK (source: Brandwatch 2024), and 2025 is already on track to top that.
3. Greater Halal Awareness
Customers are increasingly aware of what goes into their desserts—from halal gelatine to alcohol-free flavourings. This has led to a surge in trust-based bakeries that not only cater to halal diets but also specialise in Eid-themed luxury cakes.
What UK Customers Are Looking For in Eid Cakes (2025 Update)
Based on our review of the top search results and baker platforms, here's what most people want:
🎂 Stunning Presentation
Think Moroccan tile patterns, gold drips, Quranic quotes, masjid silhouettes—cakes that reflect Islamic art with modern elegance.
🌿 Halal Certification
No gelatine from non-halal sources, no alcohol in flavours, and full transparency on ingredients. It's not just about taste—it's about trust.
🚚 Nationwide Delivery or Pickup Options
Busy families want on-time delivery across Greater London and beyond. Cake quality during transit is a deal-breaker for many.
📷 Instagram-Worthy Designs
Whether it's for the Eid table or a surprise gift, the cake needs to look picture-perfect.
💡 Innovation in Flavours
Flavours like rose and pistachio, cardamom and vanilla sponge, saffron-infused milk cake are seeing a rise. British Muslims are mixing traditional Eastern flavours with Western classics.
Enter Pearls and Crumbs: London’s Standout Eid Cake Studio
When you combine all the above must-haves with authentic artistic flair, one brand stands out: Pearls & Crumbs, led by the incredibly talented Mrs Ushba Adil. For UK Muslims, this isn’t just a bakery—it’s a bespoke cake atelier where creativity, faith, and festivity meet.
And trust us when we say—no one does Eid cakes quite like Pearls & Crumbs.
Here's why:
✨ 100% Halal-Certified Ingredients
Pearls & Crumbs never compromise on halal standards. Everything, from the fondant to the fillings, is meticulously sourced to ensure it meets Islamic dietary laws.
🎨 Exclusive Eid Designs
Mrs Ushba crafts each Eid cake as a limited-edition piece, often with only a handful of designs made per season. These cakes aren’t just desserts—they’re art installations on your dessert table.
📍 London-Based, But UK-Wide Reach
While the studio operates from London, Pearls & Crumbs also offers custom delivery solutions across the UK—particularly in Greater London, Birmingham, Manchester, Luton, and Slough during Eid rush.
🧕 A Designer Who Understands Muslim Celebrations
This is what makes Pearls & Crumbs truly unique. Mrs Ushba doesn’t design cakes based on trend boards or Pinterest alone—she designs them around the spirit of Eid. You’ll find ayahs from the Qur’an, names of Allah, masjid domes, moon-and-star motifs, and textures inspired by Arabic calligraphy and Islamic architecture.
The Client Experience (Why Customers Keep Coming Back)
Unlike big-brand bakeries, Pearls & Crumbs offers an experience that feels personal. Clients can book design consultations, share their family traditions, and even request flavour pairings inspired by family recipes. It’s this intimacy and attention to detail that has made the studio one of the most sought-after names during Ramadan and Eid.
And it’s not just talk. Pearls & Crumbs has been featured in multiple lifestyle blogs and Islamic entrepreneur showcases in the UK, gaining a solid reputation as the go-to cake designer for Muslim events.
Real People, Real Celebrations
We spoke to a few London-based clients who ordered Eid cakes from Pearls & Crumbs last year:
“We ordered a three-tier cake inspired by the Blue Mosque and it left our guests speechless. My mum actually teared up when she saw it. The design, the saffron-pistachio flavour—everything was beyond perfect.”— Fatima S., Wembley
“It’s not just a cake. It’s part of our celebration now. We’ve made it a tradition.”— Ahmed and Yasmin, Ilford
Inside the Artistry – The Top 3 Eid Cake Masterpieces by Ushba Adil of Pearls & Crumbs
The Signature Style of Pearls & Crumbs
When it comes to high-end, bespoke cake artistry in London, Mrs Ushba Adil has carved out a niche that few can rival. As the founder and chief cake designer of Pearls & Crumbs, she brings a level of sophistication, creativity, and Islamic cultural nuance that elevates Eid celebrations from ordinary to unforgettable. Her Eid cakes are not just baked goods—they are centrepieces, conversation starters, and in many cases, the emotional highlight of a family gathering.
The hallmark of Ushba’s work lies in her ability to tell a story through cake design. She fuses classical patisserie techniques with a deep understanding of Islamic art, textiles, and geometry. This results in cakes that are both aesthetic and symbolic, resonating with British Muslim families who want something more than a generic cake with “Eid Mubarak” piped in buttercream.
Now, we’re zooming in on her three most popular Eid cake designs, each of which has become a staple request during Ramadan and Eid for both new and returning customers.
The Royal Crescent Collection: Three Tiers of Midnight Elegance - Eid Cake
The first on our list is the much-loved Royal Crescent Cake, a design that has become synonymous with Pearls & Crumbs over the past two Eid seasons. Inspired by Ottoman architecture and the midnight skies of Laylat al-Qadr, this cake features a colour palette that combines deep navy, matte gold, and pearl white.
Visual Design
Each tier of the Royal Crescent Cake tells its own story. The bottom tier typically features hand-piped Moroccan latticework, an edible nod to the geometric beauty of Islamic design. The middle tier is often wrapped in satin-smooth fondant, painted with a crescent moon and star motif using edible metallics. The top tier is crowned with a handcrafted masjid dome sculpture, made entirely of modelling chocolate and dusted in 24k gold shimmer.
No two versions of this cake are exactly the same, which adds to its desirability. Some customers choose to personalise the base tier with family names, Quranic ayahs, or their favourite du'as, all painted by hand.
Flavour Profile
The Royal Crescent Cake isn’t just beautiful on the outside—it’s a flavour powerhouse. The standard flavour pairing is:
Cardamom-infused sponge with pistachio praline layers
Rosewater buttercream with white chocolate ganache
Optional saffron syrup soak for added moisture and depth
It’s a flavour journey that speaks directly to the South Asian and Middle Eastern heritage of many UK Muslim families. The cake is fragrant, luxurious, and balanced—a perfect match to the regal design.
Why It’s Popular
This cake has become the go-to for large Eid family gatherings. Its scale, symbolism, and sheer elegance make it ideal for a centrepiece. In fact, in 2024, Pearls & Crumbs received over 60 custom orders for this design across London and the Midlands, making it the studio’s most requested Eid cake to date.
The Andalusian Gold: A Tribute to Islamic Heritage - Eid Cake
Next is the Andalusian Gold Cake, a visual and culinary celebration of Islamic Spain—a period of art, science, and spiritual flowering. Ushba has translated this historical elegance into a three-tiered creation that is as intellectually rich as it is visually striking.
Visual Design
This cake plays heavily with symmetry and warm tones. The dominant colours are cream, honey-gold, and hints of terra cotta. What sets the Andalusian Gold Cake apart is its intricate use of mosaic tilework effects on the bottom tier—created through stencilling, edible gold leaf, and painted fondant.
The middle tier often features calligraphic scrollwork using edible inks, showcasing powerful yet gentle Islamic reminders such as:
“Indeed, with hardship comes ease” (Qur’an 94:6)
“Alhamdulillah for everything”
The top tier is elegantly minimalist, topped with a crescent moon and lantern arrangement sculpted from sugar paste. It’s a cake that feels historic yet modern.
Flavour Profile
The flavour combination here is bolder and spicier, in keeping with its rich visual theme:
Spiced orange and almond sponge
Burnt honey buttercream
Toasted sesame brittle layers for texture
This cake is especially popular among older generations who appreciate traditional flavours, as well as customers seeking something more Middle Eastern in profile.
Why It’s Popular
The Andalusian Gold Cake strikes a deep emotional chord for many clients. It celebrates Islamic history while also feeling festive and sophisticated. In 2023 and 2024, it became a favourite for Eid al-Adha celebrations, especially among clients hosting formal family gatherings or corporate iftar events.
The Crescent Bloom Cake: A Modern Take on Eid Luxury - Eid Cake
The third masterpiece is the Crescent Bloom Cake—a newer design launched for Ramadan 2024 and set to dominate Eid 2025 based on early pre-orders. This cake represents Ushba Adil’s take on minimalist luxury with a strong nod to botanical Islamic art.
Visual Design
Unlike the bolder designs of her other cakes, the Crescent Bloom Cake is all about soft pastels, floral touches, and delicate crescents. The bottom tier features a hand-painted botanical garden in watercolour-style edible paints—complete with roses, jasmine, and lavender, all symbols of Paradise.
The middle tier is decorated with a crescent moon made from pressed sugar florals and mini sugar pearls. The top tier is usually all white, accented with a single edible gold verse or quote, often in a free-flowing Arabic calligraphy style.
Ushba’s artistic influences for this design stem from Persian miniatures and Mughal-era Islamic gardens, giving the cake a tranquil and almost poetic aura.
Flavour Profile
This cake is lighter and fruitier, ideal for springtime Eid festivities:
Lemon and elderflower sponge
Vanilla bean cream
Fresh strawberry compote filling
It’s a favourite for young families and first-time customers looking for something both on-trend and universally liked.
Why It’s Popular
The Crescent Bloom Cake is the most Instagram-shared design by Pearls & Crumbs. It taps into the minimalist trend while still delivering Islamic elegance. It’s also more budget-friendly than the other two, making it perfect for smaller gatherings or even Eidi gifting. Clients can order mini two-tier versions or keep the full three-tier structure for bigger events.
The Craft Behind the Cakes
What ties these three designs together is not just visual flair or flavour innovation—it’s the methodology that Mrs Ushba Adil brings to the table. Each cake goes through a multi-step creative process that includes:
Client briefing and mood boarding
Sketching the cake structure by hand
Ingredient planning with halal sourcing
Layer-by-layer test baking (for new flavours)
Decoration trials using sugar paste, edible paints, and stencils
Final build and transport logistics
This is cake design at the highest level—where culinary art meets cultural relevance and meticulous craftsmanship.
Tailored Options for Every Household
One of the often-overlooked strengths of Pearls & Crumbs is its ability to customise the same cake design for different scales. For example, the Royal Crescent Cake can be scaled down to a two-tier version for smaller households, while the Crescent Bloom Cake is often adapted into individual dessert jars for gifting purposes.
Mrs Ushba also offers a consultation service for clients with specific religious or aesthetic preferences, allowing families to incorporate:
Family names in Arabic
Specific du'as or ayahs
Regional design influences (North African, Turkish, Persian)
Vegan or allergy-sensitive options
This level of personalisation is something most high-street bakeries simply can’t match, and it’s why Pearls & Crumbs remains a top-tier name in the Eid cake scene.
The Full Experience – How Pearls & Crumbs Redefines Eid Cake Ordering in the UK
The Eid Cake Buying Journey: What Most UK Customers Face
If you’ve ever tried ordering an Eid cake in the UK, especially in London, you’ll know it’s not always a walk in the park. The typical issues customers face are:
Limited availability of Eid-specific cake designs
Long lead times during Ramadan and Eid seasons
Confusion over halal compliance
Inconsistent delivery or last-minute cancellations
Lack of clarity around personalisation options
Generic designs with little cultural or spiritual relevance
These challenges are particularly frustrating when you’re planning something special for your family, your children, or your wider community gathering. This is why a growing number of people now look for bakers who understand not only cakes but also the meaning and spirit of Eid.
This is exactly where Pearls & Crumbs shines.
How Pearls & Crumbs Transforms the Eid Cake Ordering Experience
More than just a cake studio, Pearls & Crumbs is a service-first brand, built around making the ordering experience easy, customisable, and joyful for Muslim families. From your first message to the delivery at your door, every step is designed with customer comfort, transparency, and satisfaction in mind.
Let’s break down how this experience unfolds for a typical Eid customer.
Step 1: The Consultation – Bringing Your Cake Vision to Life
The journey begins with a one-on-one consultation, either via email, a dedicated contact form, or WhatsApp. Clients are encouraged to share their:
Occasion type (Eid al-Fitr, Eid al-Adha, Ramadan Iftar)
Theme or colour preferences
Any cultural, regional, or family inspirations
Dietary requirements (e.g. nut-free, egg-free, vegan)
Budget range
For most Eid orders, clients start booking as early as 4–6 weeks in advance, especially if they’re looking for multi-tier or signature cakes.
Mrs Ushba personally oversees the consultation process, ensuring the design reflects not only aesthetics but also the emotional and spiritual value of Eid. This is not just about cakes—it’s about celebrating identity, togetherness, and joy.
Step 2: Design Finalisation and Approval
Once the initial discussion is complete, Pearls & Crumbs provides a detailed design plan, including:
Sketches of the cake layout (tiers, motifs, structure)
A list of flavour options
Notes on personalisation (names, du'as, Arabic calligraphy, etc.)
Any special packaging or presentation requests
At this stage, clients can request revisions or explore add-ons such as:
Mini matching cupcakes
Personalised Eid tags
Cake toppers with custom calligraphy
Mini dessert boxes for gifting (a growing trend in 2025)
No two cakes look the same—each order is unique. That’s part of the appeal.
Step 3: Halal Integrity and Ingredient Assurance
One of the biggest concerns for UK Muslim consumers is halal assurance, especially with luxury cakes where ingredients like gelatine, colourings, and flavourings may be questionable.
Pearls & Crumbs handles this proactively:
Every ingredient used is halal-certified and free from alcohol or questionable additives.
Fillings, frostings, and decorations are custom-sourced to match Islamic dietary laws.
Vegan or egg-free options are available upon request.
No pork-derived emulsifiers, food colourings, or additives are used—this is clearly stated upfront.
This transparency builds trust and has earned the brand an exceptional reputation, especially among first-time buyers who previously felt hesitant to try designer cakes due to religious concerns.
Step 4: Baking, Construction, and Quality Checks
Behind the scenes, each cake undergoes a highly structured baking and construction process, which includes:
Ingredient prep and sponge baking
Layering and flavour infusions
Cooling and conditioning for structure
Decoration, painting, or fondant sculpting (this can take up to 8–12 hours for complex designs)
Stability testing to ensure delivery durability
Final quality inspection for design accuracy, freshness, and finish
Ushba and her team never outsource any part of the process. Each cake is crafted in-house, which allows full creative and quality control. For larger orders, like three-tier cakes, a support structure is custom-built to ensure safe transportation across London and surrounding cities.
Step 5: Delivery or Collection
Once your cake is ready, Pearls & Crumbs offers two options:
Secure delivery within Greater London and surrounding areas (delivery charges apply based on distance)
Studio collection from their East London location, with pre-agreed pickup slots to avoid delays
The packaging is built for both protection and presentation, often featuring:
Temperature-controlled boxes for warm weather
Gold foiling or ribbon wrapping for added elegance
Clear display instructions and refrigeration notes
In 2024, the studio had a 99.2% on-time delivery rate during Ramadan and Eid—a remarkable stat considering the high volume of orders during peak season.
Customer Support: The Human Touch
Unlike many cake businesses that automate the post-order process, Pearls & Crumbs maintains a fully human support system. Clients receive regular updates on:
Cake progress and decoration stages
Any delivery changes or traffic-related issues
Options for last-minute add-ons if needed
This level of communication is rare in the home-baking scene and contributes massively to the studio’s near-perfect customer feedback ratings.
One Google review reads:
“The communication was so warm and personal, it felt like working with a friend. My Eid cake came exactly as we had imagined—and the flavour was out of this world. We’ll never go anywhere else.” – Hafsa K., Stratford
Growing Demand: Pre-Orders for Eid 2025 Already Underway
Based on trends from 2023 and 2024, Pearls & Crumbs is anticipating even higher demand for Eid 2025. The studio’s limited slots typically sell out by mid-Ramadan, with priority given to returning clients and those placing larger multi-cake orders.
For 2025, the studio has also introduced:
Mini cake boxes for gifting to neighbours and friends
New spring-inspired flavours like pomegranate-lime and orange blossom
Petite two-tier versions of popular Eid designs for smaller gatherings
Digital gift vouchers so customers can let loved ones choose their cake style and flavour
If you're planning to order a cake, it's strongly recommended to book before Ramadan begins, especially if you want a custom three-tier design or a flavour not on the standard menu.
What UK Muslims Need to Know When Ordering Eid Cakes
Whether you’re ordering from Pearls & Crumbs or anywhere else, here’s a quick checklist to make sure you get the best value and experience:
1. Start early – High-quality bakeries book up quickly during Ramadan and Eid.
2. Ask about halal sourcing – Don’t assume all cakes are fully halal-compliant.
3. Check if the baker offers personalisation – Names, quotes, and symbols make your cake unique.
4. Understand the delivery logistics – Ensure your cake arrives on time and in good condition.
5. Look beyond the design – The flavour profile matters just as much as appearance.
Pearls & Crumbs not only ticks all these boxes but also goes beyond, offering culturally resonant, artistically breathtaking, and spiritually mindful cakes that are redefining how UK Muslims celebrate Eid.
That wraps up our full guide on Best Eid Cakes in London (for the UK Muslims). From understanding what customers really want to showcasing top-tier artistry and providing a smooth, trustworthy ordering experience, Pearls & Crumbs stands out as a leading example of how Eid cakes should be made.
Whether you’re planning a family feast, a community gathering, or simply looking for the perfect centrepiece to say "Eid Mubarak" in the most heartfelt way—now you know exactly where to begin.
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